In India, there are now more and more companies or agencies that provide SEO services as one of the services offered to their customers. They offer various techniques and solutions so that clients’ websites can rank first on Google. In fact, not a few dare to provide a “page 1” guarantee on the services they offer.
Seeing the many choices, business owners sometimes find it difficult to choose which SEO service is best for them. They certainly don’t want the money that has been spent on hiring SEO services to have a bad impact on the performance of their website and business in general. Therefore, to avoid unwanted things from the optimization process offered, please refer to the tips that we have provided below.
What does an SEO Service Agency Actually do?
To find out what SEO service agencies do, it’s good if you first understand what SEO is.
SEO or Search Engine Optimization is the process of improving your website to increase its visibility for relevant searches on search engine pages. This needs to be done because most of the disbursement of a product, service, or information is mostly done through search engine machines. In addition, most users or customers will visit the top websites that have been recommended by Google.
That is why SEO services are needed by all businesses in various fields. By using SEO services, your website will have better visibility so that it will get top rankings. This way, the services, products, or information that you convey on your website pages will be easier for your potential customers to find.
So, what do SEO service providers or SEO agencies do? Broadly speaking, they will help increase the visibility of your website on the search engine, namely Google. To achieve this, the agency will do various things such as:
- analyze the websites of your business competitors
- audit your website
- do keyword research
- improve website structure
- optimize website speed
- and much more
3 Main Methods Used by SEO Agencies
For information, SEO optimization itself basically has 3 main methods, namely
On-Page SEO is an optimization strategy that is carried out on the pages of a website so that Google can more easily understand what the website contains and rank the content in it. When using this method, SEO practitioners will use several techniques such as creating quality content, optimizing title tags and meta tags, creating internal linking, optimizing content headings, and so on.
2. Off-Page SEO
Off-Page SEO is an optimization strategy that is carried out outside of your own website to influence your ranking on Google. One of the ways to do the Off-Page SEO method is to build backlinks.
What is Backlink? Backlinks are links on the external web that point to your website. Backlinks are usually obtained when other websites create content and provide a link that leads to your website. In this way, Google will assume that your website is of good quality and is trusted by many people.
3. Technical SEO
Technical SEO is the optimization process carried out on the technical aspects of a website. This method can directly affect the indexing and crawling that Google performs. Several techniques are used, such as increasing the site speed, creating XML sitemaps, and others.
Basically, when carrying out the optimization process, the SEO agency will set a strategy that can help your business achieve the goals you want to achieve through the website.
Tips for Finding the Best SEO Services in India
Step 1: Determine your business goals first
The first step you have to do is determine the main goals or objectives that your business wants to achieve through SEO optimization.
This needs to be done so that the strategies that will be implemented in accordance with the business goals to be achieved. For example, you want to optimize your website to increase sales, increase brand awareness, get more subscribers, get high web traffic to drive sales, and much more.
No matter which SEO agency you choose, make sure the agency cares about your business goals. Thus, the strategies or tactics that will be used can be changed to the goals you want to achieve.
Step 2: List the SEO service providers that you are interested in
After you and the company determine the business goals that you want to achieve, it is time to make a list of SEO agencies that catch your eye. Since there are so many SEO agencies right now, you should reduce it to 3 to 5 lists of SEO agencies.
Choose an SEO agency that matches your criteria such as an agency that has a good reputation, provides an impressive portfolio, a professional team, a good company culture, or in terms of company locations that are easy to reach.
Even so, you need to remember that nowadays technology is getting more advanced, regional differences should no longer be an obstacle because meetings or communications can be held virtually. But if you have an urgent need to be able to meet face to face, the SEO agency area is definitely one of the things to consider.
For your consideration, here are some characteristics of a good SEO agency for your company:
- Professional and experienced
- Has an impressive client portfolio
- Have a good reputation
- Be up to date with the latest techniques or up to date with Google updates
- Have a realistic and honest commitment
- Have good communication
To find a trustworthy SEO agency, you can ask for recommendations from family, friends, business partners, or the website community that you have who have used SEO services from an agency.
Step 3: Dig deeper into the information.
After you get 3 to 5 lists of SEO agencies that match the criteria you want, it is time to dig deeper information about these agencies. You must do this stage to find out whether the agency can provide the best SEO services for your business.